By Steve Dye – With the launch of our new website we will be blogging regularly on issues related to the world of Search Marketing , with a focus on these key areas; Search Engine Optimisation (SEO), Paid Search Marketing a.k.a. Pay Per Click (PPC), Content Creation and Content Marketing and Social Media Marketing.
There is a lot happening in the online marketing space. The search engines continue to refine and develop their algorithms and we recently had significant Google algo. changes in the form of Panda and Penguin. Penguin was really quite an aggressive change which had the SEO industry jumping for quite a while. The most obvious result of these changes has been to place original content creation at the top of the agenda for most SEO companies. We’ll be talking much more about content creation and what makes great content in future posts no doubt about that.
We are also – I should just point out, in case it has not registered with you yet – in the midst of a mobile revolution. This really started to take effect last year mid 2011 but the pace of change is quickening still further. The growth in the use of mobile devices; smart phones, iPads and next gen. iPad like devices, is having a profound effect on the way that we all use the Internet. It is no longer an ‘event’ logging on and accessing the Internet, we don’t need to in an office or at home to do it. The mobile revolution has allowed instant Internet access anywhere (pretty much) and that has fundamentally changed the way that we access and use the web.
Stick the mobile revolution alongside the Social Media explosion – Facebook, Twitter, YouTube, LinkedIn and now Pinterest, Google+ to name just a few, and you have a search marketing landscape that has changed so dramatically and fundamentally from even just five years ago. Oh and I haven’t even mentioned the next wave that is about to break on us – Web Video!
So this makes the search marketing space a really interesting, exciting, challenging space to be in. Now I was always told – and I believe it to be true – that where there is change there is opportunity, and my life – are we seeing change right now.
At Search Internet Marketing we want to take advantage of these disruptive changes to online marketing and use them to the benefit of our clients and partners. We may be a new business just starting out, but we are not new to Internet marketing. We have a lot of knowledge and experience of the search marketing space and we are applying that knowledge and expertise to the real benefit of our customers.
So watch out for our blog posts on subjects that are going to help you understand the search marketing space and as a result help you to promote and develop your organisation by getting your business found online ahead of your competitors.
Finally – for now – we are a business that strives at all times to provide a professional service to all our clients, but that doesn’t mean that we don’t also like to have fun while we do this. So we’d like to introduce you to Jack!
You’ll see Jack popping up throughout our site – he is a friendly guy (dog) and he’s always looking to help whenever he can. He also asks a lot of questions – probably many of the questions you might have – and he likes to sniff out interesting stuff, as you might imagine. In time we might even give him his own ‘Ask Jack’ section on the website, who knows!
Anyway – enough of Jack. Thanks for taking the time to read this post and I hope you’ll find our future posts of interest. Feel free to pass them on or invite your colleagues to this site. And of course if you have any comments or questions please let us know. We’d be delighted to hear from you – especially Jack!