Website Optimisation is all about getting your website found by your target audience when they search online for the products or services that you offer. To get the best results your website needs to be on page one of Google and in the top five or six places in the organic listings or the top three places of the Paid Search or Sponsored Links.
The Internet is a highly congested place there are almost 10 billion pages in existence now (Oct. 2012) and that number is increasing daily.
Website Optimisation seeks to improve your website’s visibility online by improving your websites rankings in either the organic listings of the search engines or in the paid search listings also known as “sponsored links” results.
If we focussed on improving the organic search rankings then this is known as Search Engine Optimisation or SEO.
If we were aiming at the sponsored links this strategy is called by several names – Paid Search Marketing, Pay Per Click Advertising or PPC or where known Google is concerned it is known as Google Adwords.
Web optimisation can involve one or both of these main strategies depending on the specific requirements of your business.
You can find more information on which strategy might be best for your business in this article ‘Pay Per Click (PPC) vs. SEO’
It’s All About Results
Regardless of which methods you want to use to get your website onto page one of Google and visible to the people who are searching for your products or services you need to work with a company that will deliver results. In this case results does not just mean increased traffic to your website results means conversion of that visitor traffic into paying customers, new clients or subscribers.
There are hundreds of companies out there who claim to be experts in this specialised area of online marketing, but sadly many of these talk the talk but don’t deliver. It takes a lot of experience and knowledge to deliver successful PPC or Search Engine Optimisation results. We have this knowledge and experience. Our SEO and Pay Per Click services are backed by teams of people who truly understand the complex and ever changing world of SEO and PPC and we have a long list of clients who will testify to this and endorse our services.
We are confident in our ability to deliver successful results that we don’t look to tie you into long contracts or involve you in expensive cancellation clauses. Our contracts are short term – 3 months for an SEO campaign, one month for PPC – and straightforward, you can cancel at any stage. For us it’s simple; if we deliver the results you want you will stay with us. If we don’t you won’t. That’s our guarantee of delivering you a successful campaign.
Our Pay Per Click Campaigns start at £150 to set up a Google Adwords Campaign with up to 5 Ad Groups and our management of that campaign is just £100 per month including a comprehensive report detailing the performance of the campaign. In addition we will set up the campaign so that you will be able to see the campaign operating in real time and at any time.
Our SEO Programmes start at £150 per month based on a 3 month agreement but which can be cancelled at any time with one month’s notice.
We would be delighted to talk to you about your SEO or PPC requirements and help you to understand which strategy would be best to achieve your business objectives. Please contact us today.