Pay Per Click Services from Search Internet Marketing
Unlike Search Engine Optimisation which can take several months before the results and benefits start to come through, PPC can deliver instant page one positions in the search engines. A PPC campaign is also highly controllable in key areas like budget spend, geographical focus, demographics and timescales. This means that Pay Per Click campaigns have a key role to play in any Internet Marketing Strategy. Our PPC Programs are based on a five stage process.
Our Pay Per Click campaigns are specifically tailored to deliver against the key objectives of each individual client.
We design our clients’ PPC campaigns based on a clear understanding of what constitutes success for them and their business.
In line with this approach, we spend as much time as is necessary working with our clients to develop SMART objectives against which we will be continuously measured throughout the PPC campaign.
Comprehensive Keyword Research
Although not as critical to success as with our Search Engine Optimisation programs, because keywords can be added and removed from the campaign quickly and easily, keyword research is still a very important phase of our PPC campaigns. Selecting the right keywords/phrases can save significant costs once the campaign starts and deliver success much more quickly.
We use a combination of online tools, proven processes and techniques as well as our experience to uncover the most valuable keywords and phrases to meet your campaign objectives.
Campaign Set up
Our campaign set up involves the establishment of the target geographic locations, the writing of the adverts and the establishment of the campaign parameters including budgets, and conversion metrics designed to identify precisely which adverts and keywords are generating conversions.
Landing Page Development
Campaign Set Up also includes a review of the websites’ content as it relates to the selected keywords and where necessary the creation of specific new landing pages. Landing pages are the pages that your visitors will land on when they click on an advert. There has been much research and comment on the best way to create landing pages and we have our own processes for writing new landing pages that are designed to drive Conversions.
Campaign Management – it’s all about Conversion
Pay Per Click campaigns by their nature produce large amounts of useful management data. We use this data to regularly measure and refine our campaigns. We are constantly looking to optimise the campaigns to deliver the highest possible conversion rates at the lowest cost per conversion.
If you would like to discuss this in more detail and understand exactly how PPC can help develop your business just call us on 01793 752771, use our Contact Us forms or send us an e-mail here PPC Marketing.