This time last year Google launched its +1 feature into the UK and a couple of other European countries as well as Japan.
The +1 button is designed to operate in much the same way as the Facebook’s ‘Like’ button, although +1 will also be integrated into Google’s search results and that is the reason why search marketing companies are so interested at this stage.
“We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking…” David Byttow – Google Software Engineer for Google +”
For this to have a significant impact on search results however Google need to see a big take up in the use of this feature. In short the +1 button is like a vote for a website – or more specifically a web page.
As Google put it “The +1 button is shorthand for ‘this is pretty cool’ or ‘you should check this out’.”
In order to +1 webpages, you first need a public Google profile. This helps people see who recommended that particular website/web page. Creating a Google profile is easy – look at the top right of your Google home page http://www.google.co.uk/ and click “sign in”.
Webpages that you have chosen to +1 will be stored in a new tab on your Google profile. You can choose to show your +1’s tab to the world or keep them private and just use it as a bookmark list.
When you use the +1 button you will be sharing your ‘recommendations’ with your +1 Social network.
So now imagine that you want a night out in Swindon. If you type “places to eat Swindon” into Google you will get pages of search returns – some of which might actually show that some of your friends within your +1 social circle have ‘+1’d’ some of these pages. As we all know a recommendation from a friend carries weight. Google puts it like this… “Sometimes it’s easier to find exactly what you’re looking for when someone you know already found it. Get recommendations for the things that interest you, right when you want them, in your search results.”
So, Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.
If you want to add the +1 button to your website and pages within it Google will give you all the information you need.
Why would you want to do this? Well ,why not? We see no downside in adding the +1 button. On the upside – adding +1 buttons to your pages will help your content stand out in Google search. If you allow your website users more opportunity to +1 your website, then your search results could show up with +1 annotations more often. This can help searchers to make decisions on which websites to visit and anything that gives you a legitimate edge over your competition has to be a good thing.
If you would like to know more about the +1 button please contact us here at www.searchinternetmarketing.co.uk Or call us on 01793 886294.