SEO Advise

SEO Tip – Internal Page Links

Here is an interesting tip when it comes to internal linking of pages within your website. It’s a bit of a techie one this so be prepared to concentrate!

This information came from an article posted in SEOMoz which is a Search Marketing resource that we are subscribed to here at Search Internet Marketing. I have added a link to the original article at the end of this post.

When you are setting up internal links in your website (i.e. linking from page to page) and you want to use these links to promote target keywords by including them in the anchor text of the link – for example; “Learn more about SEO Company Swindon here” – be aware that only the first anchor text to a given target page would be counted by Google.

So what does this mean in terms of using internal links to promote your Search Engine Optimisation strategy? Well let’s say you are a Copywriting Business and as part of your SEO programme you are targeting the phrase “Website Content Writing”. On your home page you have a top navigation menu which has in it;

 Home| About Us| Content Creation| Newsletters| E-mail Marketing| Contact Us 

Further down the page in the “body content”  you have placed a link that will take visitors to your page about Content Creation where you have a section on Website Content Creation, and being a bit SEO aware you have used the phrase “Website Content Writing” as the anchor text in the link.

Sounds exactly right – but here’s the thing – tests show that Google doesn’t appear to count the anchor text from multiple links to a target from a single URL. So that second link is not going to help you get found for “Website Content Writing” because Google will only count the first link to your Content page and that first link is in your top navigation.

Any questions on this please ask.

Here is the original SEOMoz Article from which this SEO Tip is derived.

jack-megaphone

 

Oh yes – Jack just said don’t forget to use internal links in your webpages for the benefit of your site visitors. Don’t  just focus on the SEO side of things. No search engine will ever buy anything from you. Only people will do that!

Are your Digital Assets Optimised? Do you even know what they are?

If being found online is your goal then you need to know.

You are probably by now aware – because Website and Internet Marketers like me and the guys at Search Internet Marketing will keep telling you – there is not much point having a website if it is not capable of being found by your target audience.

To get your website found effectively you need to be appearing at, or very near, the top of the search engines page returns (SERPs) and to help achieve that you need to make sure your website is fully search engine optimised at all times.

For most people – including some Internet marketing companies – their focus on Search Engine Optimisation would be on the words on the pages and the creation of in-bound links, and this is the still the logical place to start. However if you want to maximise your optimisation efforts you must pay attention to you digital assets as well.

What are these Digital Assets?

Digital Assets are typically, but not exclusively, non text based files. So this would include such things as videos, podcasts, maps, images, flash elements and we’d also include Google Shopping and RSS feeds and PDFs in this Digital Assets list too.

How do you Optimise Digital Assets?

Well I can’t go through every element or asset here but I have picked out three of the more popular ones to have a look at;

Video optimisation – with YouTube being the second biggest search engine at the moment and the boost that Google can give to websites using video this is a good one to start with.

If you have video embedded in your site, be sure that you enable a ‘text wrapper’ so that content of the video can be described following SEO best practise rules. Be sure to optimise video titles and descriptions, both on your site and on the video hosting sites.

If you are syndicating video content work hard to gain positive reviews and build a dedicated Google Video Sitemap to help your video assets be found.

Finally, don’t forget to get some links to point at your YouTube videos to give them a chance to gain positions in Google’s universal search results.

Podcasts optimisation – just like video, make sure that text is wrapped around your podcasts so that the search engines can index the content and understand the context of this digital asset. Summary paragraphs or short transcripts of the first couple of minutes can work well here.

Don’t overload a page with podcasts and assume that the search engines will index them for you. Instead, help the search engines to do their job by building a structured webpage for each asset so that it can be uniquely titled and properly tagged.

Optimising images – like video search, image search is becoming increasingly important in pulling in relevant traffic to websites. If you want a ‘gucci handbag in black leather’ an image search will give you plenty of pictures and websites to look at.

Make sure you name your image files with appropriate keywords, and wherever possible position optimised text close to the images on your page code. Ensure that you have also labelled the image using the alt text tag. Finally in Google Webmaster Tools give permission for Google’s Image Labeller to access your images.

The bottom line here is that so many websites are fighting to be found online and the competition is so fierce that you need to maximise every opportunity to get your site optimised and ranked as highly as possible. Paying attention to your digital assets might just give you that edge.

If you would like more advice on how to optimise your Digital Assets or you need assistance with Search Engine Optimisation or search marketing in general, please feel free to contact me steve@searchinternetmarketing.co.uk or call me on 01793 886294. I would be delighted to hear from you.